Voy Talent was an international talent recruitment startup focused on the tech and creative industries. They hit the ground running as head-hunters but had aspirations to be more than just that. Voy offered candidates content to improve their professional development, sharing tips, tricks and insights to strengthen the talent pool. Voy also offered products and consultations to employers looking to learn how to better attract and keep top talent. At the heart of everything they did was this desire to empower people. To empower candidates to feel more confident and capable. And to help employers navigate the new rules of People Operations in a world facing a skilled labour shortage.
To move forward, Voy needed to focus on its mission and how it would differentiate itself. We weren’t just competing with other staffing agencies, headhunters and job-site websites, but also the negative connotation that recruitment firms have.
We looked at purpose-driven brands and brands that help you find your purpose. We took a little inspiration from column A and a little column B. Voy was a small company, a talent recruitment agency with a human-centric approach.
We put a finer point on the brand’s positioning, personality, identity, mission and purpose. Hours of stakeholder conversations, research, and work were distilled down to a few actionable and applicable guides for the new brand.
